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Small business marketing advice, tips and tricks!

Here you'll find practical and easy-to-implement advice, inspiration for your social media and content planning, information on email marketing, digital branding, and much, much more!

Why You Should Start Planning Your Christmas Campaign – Now!

I’d like to preface this blog article with a few thoughts about gift giving.  I’m conscious that for most businesses the festive season is an important time of year for sales, but I also struggle with the over-commercialisation and buy-and-spend mentality that comes...

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Ask The Expert: Brendan Smith, Lumen Films

Brendan is an extremely talented videographer and film maker who creates beautifully-shot, fantastically-edited content for television and digital purposes. He’s filmed for some mega brands like Playstation, Telstra and Land Rover, and gets the odd cheeky gig to film...

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Social Proof: Without It, You Could Be Losing Sales

What if I told you there was a way to easily persuade your customers, increase your credibility and trustworthiness, influence people to hand over their money and ultimately increase your sales?And what if I told you that you probably rely on this thing whenever you...

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4 Powerful Copywriting Tips That Will Improve Your Writing

First things first, a truth bomb. Like it or not, as a business owner you’re always going to be writing copy.Copywriting is a necessary part of marketing and selling your products and services. Social media posts, product descriptions, blog articles, brochures,...

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Ask The Expert: Aimee Lee Russo, Business Lane

One of the make or break aspects of any small business is money, yet it is something us business owners don't talk enough about to one another! With the end of financial year just around the corner, I thought it would be great to pick the brain of number-whiz...

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Everything You Need To Know About Generating Leads

Lead generation (or generating leads) may seem like a fancy term, but it simply means collecting the details of potential customers so you can communicate with them, and guide them to becoming someone who buys from you. A 'lead' is someone who fills in a form on your...

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Creating Killer Content: A Step-By-Step Guide

We consume content all day everyday - there would be no internet or Google without it! The website article you read to find out what that weird rash was That influencer post showing the latest ‘it’ bag The video tutorial on how to do your makeup Funny GIFs Memes All...

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Ask The Expert: Andrea Williams, Now Or Never Design

Since starting up my business last year, I've been following Andrea's design agency Now Or Never on Instagram. I instantly fell in love with her own brand's aesthetic, and of course the branding and design work she was producing for her clients. Then I fell in love...

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Quick Tips For A Cracking Website

One of my fave sayings is “your website is your most valuable employee, so make it word hard!” because it is true! Your website can make or break your business as it is the shop front of, and the window into, your biz.First impressions are a real thing, so yes, it...

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Get your FREE Digital Marketing Starter Kit

A free guide designed to help you learn what each digital marketing channel is, and how they can help your business.

I created this starter kit specifically with small businesses in mind!

With so much info out there, I’ve cut through the noise and have brought together the basics about reaching your ideal customers online.